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Big Fish

Apple Discards Big Fish Game’s Monthly Subscription for Unlimited Games From App Store

After reporting last night of the first monthly subscription based app to be permitted by Apple,  Bloomberg reports Apple has removed Big Fish Games‘ subscription based game from the App Store. Big Fish Games was reported last night to be the first to make available a game that offered a subscription model inside, a feature that was originally exclusive to news apps.

After last night’s report that the game was able to receive this new subscription feature, there was much speculation that this app wasn’t actually offering subscription.

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Apple Offers Monthly Subscription based Model for Streaming Unlimited Games

 

For the first time, Apple will offer video game publishers to give their games to iPad users via a subscription model, a revenue and purchasing model previously available only to digital publications. Bloomberg reports:

Big Fish Games, a Seattle-based game publisher, won approval from Apple to become the first to offer users access to dozens of titles for $6.99 a month. Until now, games have only been available one at a time, requiring users to download individual applications.

Apparently, a user who gets hold of a Big Fish Games subscription will be able to play unlimited games that the publisher makes available through a dedicated app. The only issue is, Games will be streamed to users iPad from Big Fish’s data centers, requiring the user to have Wi-Fi access to play. As always, Apple will still collect a 30% cut of revenues.

When it comes to the process of Big Fish convincing Apple of the model, the company’s founder Paul Thelen had this to say:

“It took longer than usual to be approved… they needed to be convinced there’s a reason to charge customers every month.”