Dec 6 2011
Earlier this year, BBC’s iPlayer iPad app extended their subscription-based streaming service to eleven European countries, and recently added Canada, Scandinavia, and Australia to top sixteen territories globally. Today the company has announced the app will be available on iPhone and iPod touch starting Thursday, December 8 (via TNW).
The global BBC iPlayer app is a Video-on-Demand (VoD) pilot subscription service which is different from the UK version of iPlayer, in which it gives international users access to an extensive archive of classic and contemporary British TV programmes.
The UK iPlayer service is more focused on catch-up TV, with a 30-day window to watch following the initial broadcast.
“The global BBC iPlayer has seen great growth since the pilot first launched in July – both in terms of geographical expansion and technological developments”, says John Smith, Chief Executive of BBC Worldwid. “Moving to iPhone and iPod Touch allows us to take the service to a significant new potential audience and deliver fantastic programme content from the BBC and the UK’s creative industry.”
Jana Bennett, President Worldwide Networks and Global BBC iPlayer, said:
“This platform extension shows how Global iPlayer isn’t just about moving TV to tablet devices, it’s also about a mobile strategy – about truly getting TV everywhere in a way that it hasn’t been before. We also want the global BBC iPlayer to be truly representative of the whole gamut of British creative output, to represent everything that is great about British content – not just the Best of British TV but the Best of British Culture.”