Nov 24 2011
For the first time, Apple will offer video game publishers to give their games to iPad users via a subscription model, a revenue and purchasing model previously available only to digital publications. Bloomberg reports:
Big Fish Games, a Seattle-based game publisher, won approval from Apple to become the first to offer users access to dozens of titles for $6.99 a month. Until now, games have only been available one at a time, requiring users to download individual applications.
Apparently, a user who gets hold of a Big Fish Games subscription will be able to play unlimited games that the publisher makes available through a dedicated app. The only issue is, Games will be streamed to users iPad from Big Fish’s data centers, requiring the user to have Wi-Fi access to play. As always, Apple will still collect a 30% cut of revenues.
When it comes to the process of Big Fish convincing Apple of the model, the company’s founder Paul Thelen had this to say:
“It took longer than usual to be approved… they needed to be convinced there’s a reason to charge customers every month.”