Oct 10 2011
In App Purchases has been one of the most promising feature for most of the applications running in the app store,an innovative revenue model for the apps which are made available as free for downloads but the in app purchases makes up for the Free App.Apple filed a patent for “In App Purchasing” quite a while ago,that is more than a year and a half way back in april 2010,the same emerged on the US Patent & Trademark Office’s yesterday.
The abstract reads,
The present technology provides a purchasing interface within an application that allows users to purchase a product from another source without leaving the application. The application offers a product for purchase, and a user, desiring to purchase the product can provide an input effective to cause a purchasing interface to be displayed. While the purchasing interface, or information presented therein, comes from the product source, which is different than the application source, it is presented in such a fashion that gives the impression to the user that they are purchasing the product directly from the application.
Though this patent has been filed by apple ,a similar patent which is already owned by a company named Lodsys, LLC , customer-based product design module which allows future interaction with customers from inside a service or an application and apple is already paying the company for using the same patent.So this might very well turn into a conflicting situation if at all apple is granted with this patent.
Difference between those two patent’s is that the Lodsys patent is covering a broad area ,but apple uses a more specific area than the actual patent.If at all apple gets hold of this patent,we might see a suing spree from Apple with the competitors like Google and Microsoft who are also bringing this concept in their respective application stores like Android market and Marketplace.